Amy Pirretti is Director of Text4baby at ZERO TO THREE.
Amy oversees strategy and direction of Text4baby at ZERO TO THREE. Text4baby is the nation’s largest free mobile health service for pregnant women and women with infants. Under Amy’s oversight Text4baby has enrolled over 1 million mothers by engaging a partner base of 1400 organizations that directly work with mothers. Amy actively supports the Text4baby public-private partnership vision to maintain a commitment to test, develop, and integrate enrollment strategies reaching underserved U.S. women in both English and Spanish. Text4baby over 6 years has received multiple awards including the prestigious HHSInnovates award and continues to contribute to the evidence base regarding maternal and child mobile health. Studies of Text4baby enrollees show the program facilitates interaction with health providers, reminders participants of appointments and immunization, informs participants of medical warnings signs, improves knowledge on several critical health topics (including, safe sleep, infant feeding, best time to deliver, the meaning of full-term, the importance of prenatal care and prenatal vitamins, and the risk of alcohol use). Prior to working at ZERO TO THREE, Amy worked with the American Academy of Pediatrics on the Bright Futures Guidelines, quality improvement efforts and engaged with the 15+ national stakeholder organizations overseeing the Bright Futures work. Amy holds a Master’s degree in Human Resources and completed doctoral work in Human Development and Family Studies at The Pennsylvania State University. Amy is the mother of 3 active school age kids (Garrett, Madeline and Gavin) which along with her husband, Matt, provide the foundation for her enthusiasm to shape mother’s experiences during pregnancy and infancy one text at a time.