In the spring of 2018, ZERO TO THREE and its partners commissioned a national survey of parents and primary caregivers of children age five or younger to gather insights on:
- The most trusted information sources parents turn to when they have questions about parenting,
- the topics that motivate parents to seek information,
- and the approaches organizations can take to increase the trust parents have in the information provided.
Parents who had used home visiting, parent educators, or government programs as a source of information had a high level of trust in the information shared by these professionals. Download the full brief to learn more about the topics millennial parents would like to learn more about.