The White House Honors ZERO TO THREE’s Text4baby Service During Hispanic Heritage Month

Sep 15, 2015

Just in time for Hispanic Heritage Month, the White House recognized ZERO TO THREE’s Text4baby service as a “Bright Spot in Hispanic Education.”

Hispanic Heritage Month (September 15 – October 15) is a time to cherish and recognize the contributions of Hispanic and Latino Americans to the United States. ZERO TO THREE prides itself on its growing ability to offer more information and tools to parents and professionals who speak Spanish in the U.S., including through its Text4baby service.

“We are pleased to provide the Text4baby service in both English and Spanish to help us better serve diverse families across the U.S.,” said Matthew Melmed, executive director of ZERO TO THREE. “We are responding to the demographic reality that a growing population of Spanish-speaking families and professionals are in need of bilingual resources to promote children’s health and development.”

The White House Initiative on Educational Excellence for Hispanics selected Text4baby as a “Bright Spot in Hispanic Education” due to its success reaching Hispanic families with critical information about their child’s early brain and language development. The White House initiative on Excellent Education for Hispanics highlights programs that address key educational priorities for all Hispanics, from cradle to career.

Launched in 2010, Text4baby is a national mobile health service designed to promote maternal and child health. Its mission is to provide information on maternal and child health and development to women and parents with babies up to 1 year old, with a special focus on individuals who self-identify as African American and Hispanic.

Today, 26% of infants and toddlers born in the U.S. are Hispanic and Latino, and U.S. Census projections show that 40% of infants and toddlers in the U.S. will be Hispanic and Latino by 2060. Text4baby is available in all 50 states and Puerto Rico, is offered in both English and Spanish, and is free to the end-user. To date, Text4baby has reached more than 900,000 women and men, and more than 40,000 individuals have signed up to use the service in Spanish.

Text4baby is provided through a public-private partnership comprised of ZERO TO THREE; Voxiva; The Wireless Foundation; and more than 1,300 national, state, and local health organizations, including the U.S. Department of Health and Human Services. In 2014, Text4baby developed text messages for parents on early brain and language development in partnership with The Clinton Global Initiative, Too Small to Fail, and Sesame Workshop. These text messages provide tips encouraging parents to talk, read, and sing to their babies in everyday moments and routines.

ZERO TO THREE encourages families to take part in Hispanic Heritage Month events hosted by many localities and organizations around the country. These cultural events are great venues for networking and providing outreach within the Hispanic and Latino community. Community members should visit ZERO TO THREE’s Spanish-language resources at and can tweet in Spanish to @ceroatres. As a reminder, ZERO TO THREE’S 30th National Training Institute (NTI) will take place in Seattle, Washington, from December 2–4 and includes a Spanish-language track, “Programa en Español.”