Advocacy Tool
Understand the Basics of Framing to Communicate Effectively
This article is designed to provide you with a basic introduction to some concepts of effective communications, including the fundamentals of framing and ways to think about reframing your communications.
Understanding how frames work is the first step in an effort to help people consider a familiar issue from a different perspective. The next step is reframing – providing a different lens or story through which people can understand new information. Reframing is hard work and takes practice, but the FrameWorks Institute offers tools to guide us in this process.
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