Advocacy Tool
The Elements of Framing Communications--Context, Numbers and Messengers
This article begins to break the process of framing down by examining the strategic elements that comprise a frame.
This article begins to break the process of reframing down by examining the strategic elements that comprise a frame. The elements of a frame help people understand new information by providing cues for how to interpret the communication. The concepts and research in this article are derived from the work of the FrameWorks Institute, a non-profit communications research organization in Washington, DC. Download the article to learn more.
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How to Advocate Through Stories: Tell the Solutions Story
This article in the framing series focuses on developing a communications skill that can take your advocacy to a new level: solutions storytelling.
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Understand the Basics of Framing to Communicate Effectively
This article is designed to provide you with a basic introduction to some concepts of effective communications, including the fundamentals of framing and ways to think about reframing your communicat…
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Infant and Toddler Messaging Guide
This paper shares the results of a national scan of message trends in infant and toddler advocacy and offers guidance on how to develop effective infant-toddler messages.