Advocacy Tool
The Elements of Framing Communications--Context, Numbers and Messengers
This article begins to break the process of framing down by examining the strategic elements that comprise a frame.
This article begins to break the process of reframing down by examining the strategic elements that comprise a frame. The elements of a frame help people understand new information by providing cues for how to interpret the communication. The concepts and research in this article are derived from the work of the FrameWorks Institute, a non-profit communications research organization in Washington, DC. Download the article to learn more.
Read more about:
Explore more from Effective Communication About the Early Years
-
Tool
When is the Right Time to Use Personal Stories and Vivid Examples?
This article in the framing series takes a communications challenge head-on: Is it really effective to include the stories of specific children or families in our communications and advocacy efforts…
-
Tool
Understand the Basics of Framing to Communicate Effectively
This article is designed to provide you with a basic introduction to some concepts of effective communications, including the fundamentals of framing and ways to think about reframing your communicat…
-
Tool
How to Write a Letter to the Editor and an Opinion Editorial
This advocacy tool outlines suggestions for writing letters to the editor and op-eds and getting them printed, as well as examples of published opinion pieces.