Where do parents of kids ages five and under go for information about parenting? The answer to the first and second questions is: You.
In the spring of 2018, ZERO TO THREE and its partners commissioned a national survey of parents and primary caregivers of children age five or younger to gather insights on:
- The most trusted information sources parents turn to when they have questions about parenting,
- the topics that motivate parents to seek information,
- and the approaches organizations can take to increase the trust parents have in information provided.
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