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Grand Connections: Reaching Grandparent Care Providers in Your Community

Man carrying child both smiling

Grandparents in the U.S. care for 1 out of 4 children under the age of five—this is as many children as are in formal care! They have a major—but under-appreciated—influence on young lives.

Man carrying child both smiling

For organizations that serve the families of young children, grandparent caregivers are often an untapped resource. Grandparents greatly influence family life, are heavily invested in their grandchildren’s well-being, and say they’re equipped with patience and perspective they may have lacked the first time around.

Here’s how to partner with these keystone care providers—straight from ZERO TO THREE’s groundbreaking national survey of grandparents who care for children under five.

Who do grandparents turn to for information on child-rearing?

In our survey, most relied on their own experiences (54%), followed by advice from immediate family members, including their grandchildren’s parents (37%), then health care providers (32%). Peers were also a source of advice (22%)—making grandparents’ social networks a critical element in any program designed to serve them.

What do grandparents need?

Support for managing disagreements around child-rearing strategies

Nearly 1 in 2 grandparents in our survey reported disagreements with their grandchild’s parents over issues like discipline, mealtimes, and screen time. Multigenerational families living in the same home were more likely to report disagreements between generations (57%) than were families in which grandparents maintained separate homes (45%). Data from grandparents identifying as Hispanic also suggests a greater lack of agreement between generations around child-rearing strategies (60%), as compared to overall survey responses (48%). It’s possible that the process of assimilation and its impact across generations leads to different approaches in caregiving.

Information on where to go/what to do, reducing challenging behavior, and building educational and social skills

A significant portion (4 in 10) of the grandparents surveyed said that new research on child development information could help them do a better job caring for their grandchildren, and nearly a third wished they knew more about early brain development specifically. Grandparents in our survey were most interested in guidance on the following topics:

Topics of Interest

Educational activities 35%
Local activities/outings places to go 30%
How to reduce challenging behavior 30%
Foster self-control & social skills 28%
Effective discipline methods 26%
Help toddler be ready for school 25%

Opportunities to connect with other grandparents

In our survey, peers were a popular “go-to” source of child-rearing information for grandparents, with 22% saying this was one of the sources they used most often. Our focus group experiences also suggest that group discussions that focus on grandchildren—grandparents’ delight in caring for them as well as concerns regarding their well-being—provide for a lively exchange of ideas. Tapping into the expertise of grandparents honors their perspectives and experience, while providing a safe arena to explore conflicts and challenges.

man smiling

José: What would they teach in a grandparenting class? How to deal with kids because a lot of older grandparents—they can’t handle kids. I started really young, so I have a little more experience. (The Grand Plan films, 2018)

Woman by child in a car seat

Althea: It would be nice if there were some kind of meet-up for grandparents and children at a park just like there are for parents … and that might be a nice way for people to meet and get to exchange ideas of things to do with kids. (The Grand Plan films, 2018)


  1. Design events and programs that recognize and celebrate the contributions of grandparents. Grandparents see their caregiving role as central to their family identity, and do not identify as “caregivers” per se. Focusing on the contribution they’re making to their families may be important framing.
  2. Plan activities that include more than one generation (grandparents and grandkids; grandparents, parents, and grandkids). Use these events as an opportunity to embed anticipatory guidance around child development or to discuss new safety guidelines or child-rearing practices.
  3. Elevate the expertise of grandparents. Grandparents feel confident in their ability to nurture children. Provide meaningful opportunities for grandparents to share experiences and advice.
  4. Use a light touch when offering child-rearing advice, honoring the lived experience of participants who’ve already raised children. (See our What’s New, What’s the Same resource series for ideas.)
  5. Work within existing systems that grandparents know, trust, and use. Libraries, senior centers, recreational centers, Head Start/Early Head Start programs, family support programs, and other community hubs can be great partners for reaching grandparents in a caregiving role.


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