Infant and Toddler Messaging Guide
This paper shares the results of a national scan of message trends in infant and toddler advocacy and offers guidance on how to develop effective infant-toddler messages.
While educators, advocates, and policymakers pay considerable attention to preschool- and kindergarten-age children, the issues related to infants and toddlers are different and critical to creating a foundation for healthy development and a lifetime of learning. The infant and toddler years, therefore, need specific messaging, unique from those for older children. To help with this work, Advocacy & Communication Solutions, LLC (ACS) with ZERO TO THREE developed this messaging guide to help stakeholders talk about the importance of the earliest years of a child’s life and to make a stronger case for investment in infants and toddlers.
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This advocacy tool outlines suggestions for writing letters to the editor and op-eds and getting them printed, as well as examples of published opinion pieces.
This article in the framing series takes a communications challenge head-on: Is it really effective to include the stories of specific children or families in our communications and advocacy efforts…
This article explores some specific early childhood frames, the impact of those frames on how people reason about infant-toddler development, and the consequences of these messages for public policy.