Infant and Toddler Messaging Guide
This paper shares the results of a national scan of message trends in infant and toddler advocacy and offers guidance on how to develop effective infant-toddler messages.
While educators, advocates, and policymakers pay considerable attention to preschool- and kindergarten-age children, the issues related to infants and toddlers are different and critical to creating a foundation for healthy development and a lifetime of learning. The infant and toddler years, therefore, need specific messaging, unique from those for older children. To help with this work, Advocacy & Communication Solutions, LLC (ACS) with ZERO TO THREE developed this messaging guide to help stakeholders talk about the importance of the earliest years of a child’s life and to make a stronger case for investment in infants and toddlers.
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