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When is the Right Time to Use Personal Stories and Vivid Examples?
This article in the framing series takes a communications challenge head-on: Is it really effective to include the stories of specific children or families in our communications and advocacy efforts?
This article in the framing series takes a communications challenge head-on: Is it really effective to include the stories of specific children or families in our communications and advocacy efforts? The answer is not straightforward, and therefore we chose to focus attention on an analysis of personal stories and vivid examples in communications and advocacy. The FrameWorks Institute published two communications tools aimed at helping advocates understand the public policy consequences of using this communications strategy1 . In this article, the ZERO TO THREE Policy Network draws from FrameWorks’ research to infor advocacy and communications practice.
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How to Write a Letter to the Editor and an Opinion Editorial
This advocacy tool outlines suggestions for writing letters to the editor and op-eds and getting them printed, as well as examples of published opinion pieces.
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Infant and Toddler Messaging Guide
This paper shares the results of a national scan of message trends in infant and toddler advocacy and offers guidance on how to develop effective infant-toddler messages.
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The Elements of Framing Communications--Visuals, Tone and Metaphors
This article examines three additional elements of the frame – the research which supports each element, how to use it effectively in your communications and examples that relate each element directl…