Home/Resources/Early Learning/Choosing Media Content for Young Children Using the E-AIMS Model

Choosing Media Content for Young Children Using the E-AIMS Model

military dad with wife and son on couch with tablet

With so many apps, shows, and even AI-powered tools in early childhood, it’s getting harder to tell what supports learning and what just fills time.

The truth is simple: Young children don’t learn best by watching. They learn by thinking, doing, and connecting.

A Smarter Way to Choose Media

Before you press play or download that new app, ask:

  • Is it Engaging with a clear story or learning goal?
  • Is my child Actively involved, not just tapping or swiping?
  • Is it Meaningful, connecting to their real-life experiences?
  • Is it Social, encouraging interaction with me or others?

Why This Matters More Than Ever

Today’s digital world includes everything from streaming shows to artificial intelligence toddler learning tools. Some are designed to support development. Others are designed to keep attention.

A child watching a fast, flashy video might stay quiet and still. A child using high-quality content might talk, respond, laugh, and ask questions. That difference matters.

Without a simple way to evaluate content for babies and toddlers, it’s easy to choose something that looks educational—but isn’t.

And when kids are on “autopilot,” they’re not getting the full benefit of screen time.

Download the infographic flow chart below to get a simple, go-to checklist you can use anytime you choose media for your child.

Related Resources

Virtual Event

What Is Moving the Needle on ECE Compensation

How early childhood professionals can meaningfully participate in shaping, informing, and sustaining compensation efforts in their states and communities.
Details
Toddlers playing with toys with caregivers nearby.

Encouraging School Readiness From Birth to 3

Discover what school readiness means and how to prepare children for the exciting challenges of starting kindergarten.
Details
A person looking down at a tablet reading news articles
Report

Beyond the Headlines: Expert Analysis on Early Childhood Research

Timely analysis, thoughtful commentary and expert perspectives on early childhood research and stories shaping the field today.
Details

Support ZERO TO THREE

We need your support now more than ever to ensure all babies have access to the quality care, services and support they need to thrive.