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Health Care Providers: Supporting Two Generations of Healthy Development

In the spring of 2018, ZERO TO THREE and its partners commissioned a national survey of parents and primary caregivers of children age five or younger to gather insights on:

  • The most trusted information sources parents turn to when they have questions about parenting,
  • the topics that motivate parents to seek information,
  • and the approaches organizations can take to increase the trust parents have in information provided.

The survey found that 83% of parents frequently turn to their child’s health care provider when looking for information about parenting or early childhood development.

The sources parents rely on most—health care professionals and immediate family—are also the most trusted.

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